Giving it a substantial platform, the year 2021 is declared as ‘The International Year of Fruits and Vegetables (IYFV)’, by the United Nations (UN) General Assembly, to raise the awareness regarding nutritional health and benefits of fruits as well as vegetables. A new market study published by Global Industry Analysts Inc., (GIA) estimates that the global market for Fruit and Vegetable Juices earlier estimated at US$172.3 Billion in the year 2020, is projected to reach a revised size of US$193.8 Billion by 2026, growing at a CAGR of 2.1% over the analysis period.
Majority of Indian juice market’s share is captured by Coca-Cola’s Maaza brand and PepsiCo’s Slice. The ever-increasing consumption of fruits and vegetables in the form of industrially refined produce is on an exponential rise. As a result, there is a growing interest in Intellectual Property Protection of fruits, vegetables and the products derived from them. Following are the suitable forms of IPR Protection that can be employed with respect to fruits, vegetables and the products derived from them.
PLANT VARIETY PROTECTION & FARMER’S RIGHTS
Thought the traditionally known plant varieties cannot be protected by Patents in India, a new variety, obtained with painstaking research in the fields or in the laboratories, is entitled to get IPR protection, under the plant variety protection or plant breeder’s rights. In India, the Plant Variety Protection and Farmers Rights (PPVFR) Act, 2001 is a sui generis system that intends to establish an effective system for protection of plant varieties and the rights of plant breeders and farmers. Under this Act, the new plant variety can be registered if it conforms to the criteria of novelty, distinctiveness, uniformity and stability. Indian Council of Agricultural Research (ICAR), is one of the breeders having many varieties registered under PPVFR Act.